I build high performing websites

Web operations and performance optimization that make your site easier to manage and more effective.

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Experience across teams at Spring Health, Headspace, Amazon, and MiiR supporting website operations, strategy, performance, and growth.
Solutions for business growth

What I Do

I work with teams to turn their website into a reliable, well-structured system. The focus is on making it easier to manage, improving performance, and building a foundation that can scale.

Strategy & planning

Clear direction for how the site should evolve, based on business goals, user needs, and real data.

Includes:

  • Identifying opportunities to improve site performance
  • Site structure and navigation recommendations
  • SEO and content strategy direction
  • Input on testing and optimization roadmap

Operations & support

CMS management, publishing workflows, QA, and governance to keep the site running smoothly.

Includes:

  • CMS updates and publishing
  • QA and issue resolution
  • Workflow and process improvements
  • Coordination with design and development

Performance optimization

CRO, A/B testing, SEO, and analytics to continuously improve engagement and conversion.

Includes:

  • CRO and A/B testing
  • SEO/AEO/GEO improvements
  • Analytics and KPI tracking
  • Performance audits and recommendations

Site architecture & systems

Scalable structure, clean page organization, and analytics frameworks that support long-term growth.

Includes:

  • Site architecture and page structure
  • CMS setup and organization
  • Internal linking and content structure
  • Documentation and standards

How I work

I tend to focus on the fundamentals first. Clean structure, clear workflows, and a site that’s easy to manage. From there, it’s about steady improvement through testing, iteration, and thoughtful prioritization.

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Keep it simple

Reduce unnecessary complexity so teams can move faster and with more confidence.

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Focus on what matters

Prioritize work based on impact, not just volume or visibility.

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Build for the long term

Create systems that hold up as the site and team grow.

Contact

Start your next project

If you're looking to get more out of your website without adding unnecessary complexity, I’m happy to connect.

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